What is Ignition
Start with a sprint, not a retainer.
Ignition is a fixed-scope, 15-day growth sprint built to turn scattered early growth into structured action. We run three focused sprints, create early momentum, and give both sides a real way to see what is working before building a longer growth system together.
here's how it usually goes
We start small
Just 15 days. Nothing locked in yet.
You watch us actually work
Real work goes live. You see how we think and execute.
Then you just know
If it feels right, we keep going. if not, no hard feelings.
The deliverables
Here's exactly what you get in 15 days.
Creator Distribution That Fits
Based on your ICP and category, we pick the right creator or use our own network. Varnan handles creator selection, pricing, messaging, framing, coordination, and distribution so your product reaches the audience most likely to care.
From our network
A Flavour of Reddit Marketing
We take your product into the communities where your target users already spend time. Reddit is the hardest platform to fake, which is exactly why it matters.
Who To Talk To
We research and build you a list of 25 people worth talking to, at the exact company stage and role you define. Each person comes with the reason they made the cut.
How it works
You'll know fast if this is worth it.
Apply
Fill out the short application. We review every submission and confirm fit before the call.
Onboarding Call
A focused 45-minute call on day one. We learn your product, your audience, and what success looks like for you.
We Execute
We handle everything end to end: the media content, the Reddit posts, and the prospect outreach, so you stay focused on your product while we run the playbook.
You See Results
By day 15, you have real distribution, real community traction, and a sourced shortlist of 25 people worth talking to.
What this looks like in the real world.
Read moreReal campaigns, real numbers, and the work behind them.
Tue, Jun 9, 2026 · 11 min read
Comnyang, a pixel cat that lives on your desktop, had sold nothing since launch. Varnan found it on Reddit and posted one Instagram Reel with no paid deal, taking the maker from $0 to $2,368 across 524 orders in a week, plus 3.3M views.
Fri, Mar 6, 2026 · 10 min read
Git City, a 3D world where every GitHub developer is a building, had 211 signups a day with a completely flat growth curve. Varnan found the project organically, posted a single 33-second Instagram Reel with no paid deal, and drove 55x growth in daily signups, 19,000+ new developers in 48 hours, and 828K views.
Thu, Mar 12, 2026 · 18 min read
We helped three AI companies at different stages reach developers. Our campaigns generated 108K views, 3,262 saves, and 3,051 shares using a single short-form video format.
Who it is for
Built for AI founders past the figuring-it-out phase.
If most of this sounds like you, Ignition is built for exactly this stage.
You have shipped an AI product and have at least some early traction
You want to see real growth in 15 days before committing to a longer program
You know your current approach to distribution is not systematic
You are ready to go all in on growth once you see what it actually looks like