Repeatable Growth forPost-PMF AI Startups
From revenue goal to distribution system, built backwards across every channel that matters.
Trusted by world class AI teams
Trusted by world class AI teams
Varnan
Clear AI Product Positioning
Position your AI product so prospects self-qualify and inbound increases 3x.
$10K Pipeline. Zero SDRs
ROI-positive content that consistently generates enterprise leads at 33% lower cost.
User Acquisition for Real Feedback
Bring in early users who improve signal quality and reduce iteration cycles by 30–50%.
High-Impact Product Launches
Launch across the platforms that matter to drive 3–5x reach and accelerate signup spikes.
Most agencies pick a channel and build your strategy around it. Varnan starts at your goal and works backwards.
We don't guess. We find exactly where your GTM is broken, map the gap to your goal, and choose what closes it. That might be an Outbound Sequence, a Product Hunt launch, Reddit posts, Technical Demos, or Creator Campaigns. Could be one. Could be all of them. Every channel we activate has a job.
Three Phases.
Measurable Results.
How we take AI companies from positioning to launch with measurable results.
POSITIONING
Your ICP can clearly explain what you do and why it matters in 10 seconds.
Deep market and competitor signal mapping
Founder-led positioning and narrative workshop
Clear messaging hierarchy and value propositions
High-signal customer interviews to validate demand
GROWTH ENGINE
3x increase in qualified inbound leads within 90 days.
Technical content built to rank and compound on Google
Product-led assets (templates, tools, interactive demos)
Founder thought leadership designed for LinkedIn distribution
Structured launch sequences for major product releases
LAUNCH & SCALE
A repeatable launch playbook generating $10K+ pipeline per drop.
Coordinated multi-channel launch execution
Design partner and early champion recruitment
PR and media narratives aligned with positioning
Community and advocacy loops to sustain momentum
Results that speak volume
Read success stories
Find out how our happy clients are raving about us.
Growth in signups
Two weeks ago, Git City had 211 signups in a day. Yesterday: 7,415. Today: 11,703. 55x growth because one creator made a 33-second Instagram Reel about the project. Paras, Varnan: you changed the trajectory of this project overnight. Thank you.
Samuel Rizzon
Creator, Git City
GitHub stars gained
Video made by Varnan brought incredible visibility to Server Survival. We gained around 1,000 GitHub stars and welcomed many new contributors directly because of their strategic positioning. Truly grateful for the support.
Kostyantyn Pshenychnyy
Creator, Server Survival
Paras is an amazing teammate, and I am lucky to have worked with him. He has an endless supply of creative ideas, and he actually takes the initiative to see these ideas through. Would love to work with Paras again someday.
Shiv Sakhuja
CEO & Founder, Athina AI
Co-Founder & GTM Lead
Paras Madan
Every engagement at Varnan is led directly by me, not handed off. I've led GTM for two YC-backed AI companies, given two TEDx Talks, and built an audience of 250K+ over socials with over 50M views across platforms. I know what it takes to turn a strong AI product into a predictable growth engine.
Supported by a focused team across content, distribution, and outreach.
Meet the Team →11,000+ GitHub Stars.
10 Projects. One GTM Playbook.
Every star below is a developer who found a product through our distribution system. Not paid ads, not luck.
Is This For You?
We work best with founders who have a product, traction, and are ready to accelerate growth.
Perfect Fit
Have paying users or strong early validation
Have Technical Founders who can build but need GTM help
Are getting Signups but struggling to convert to Paid Customers
Want to scale without building a massive Marketing Team
Are YC-backed or venture-funded (understand growth urgency)
Not a Fit
Haven't launched yet (pre-product)
Are pre-revenue with no customer feedback
Want us to "figure out" what to build
Need demand creation, not demand capture
You want quick hacks, not systems that compound
Case Studies
Real examples of how we drove User Acquisition and Growth for AI Startups and Developer Tools
Git City, a 3D world where every GitHub developer is a building, had 211 signups a day with a completely flat growth curve. Varnan found the project organically, posted a single 33-second Instagram Reel with no paid deal, and drove 55x growth in daily signups, 19,000+ new developers in 48 hours, and 828K views.
Seven open-source projects had solid tech but zero distribution. Varnan used strategic video content to generate 8,500+ GitHub stars, 3.7M+ views, and a predictable 25-35% comment-to-star conversion rate across all of them.
Server Survival is an open-source tower defense game that teaches cloud architecture. With little visibility in a crowded developer education market, Varnan helped it break through - driving 1,000+ GitHub stars, contributor growth, and direct attribution from new community members.