You Build the AI
We Turn it into Revenue.

Get qualified leads consistently with proven content, positioning, and outbound strategies without guessing or hiring a full marketing team.

Results in 90 days or We Refund Everything

Trusted by world class AI teams

tipsy
athina ai
unify ai
amdocs
langbase
digital ocean
composio
undermind

Varnan

Clear AI Product Positioning

Position your AI product so prospects self-qualify and inbound increases 3x.

$10K Pipeline. Zero SDRs

ROI-positive content that consistently generates enterprise leads at 33% lower cost.

User Acquisition for Real Feedback

Bring in early users who improve signal quality and reduce iteration cycles by 30–50%.

High-Impact Product Launches

Launch across the platforms that matter to drive 3–5x reach and accelerate signup spikes.

THE VARNAN PLAYBOOK

Three Phases.
Measurable Results.

How we take AI companies from positioning to launch with measurable results.

PHASE 1

POSITIONING

4-6 weeks
OUTCOME

Your ICP can clearly explain what you do and why it matters in 10 seconds.

Deep market and competitor signal mapping

Founder-led positioning and narrative workshop

Clear messaging hierarchy and value propositions

High-signal customer interviews to validate demand

PHASE 2

CONTENT ENGINE

8-12 weeks
OUTCOME

3x increase in qualified inbound leads within 90 days.

Technical content built to rank and compound on Google

Product-led assets (templates, tools, interactive demos)

Founder thought leadership designed for LinkedIn distribution

Structured launch sequences for major product releases

PHASE 3

LAUNCH & SCALE

6-10 weeks
OUTCOME

A repeatable launch playbook generating $50K+ pipeline per drop.

Coordinated multi-channel launch execution

Design partner and early champion recruitment

PR and media narratives aligned with positioning

Community and advocacy loops to sustain momentum

Success looks like this

Here's what happens when you work with us

perplexity
chatgpt
gemini
azure
anthropic
amazon

3x Qualified Leads in

90 Days

Average increase across companies we work with.

Cash Flow+ Pipeline in

3 Months

Typical outcome from positioning + content.

40% Lower CAC

vs Paid Ads

Content-driven growth scales efficiently.

90-Day Guarantee or

We Work Free

If you don't see measurable results.

Is This For You?

We work best with founders who have a product, traction, and are ready to accelerate growth.

Perfect Fit

Have proven Product-Market Fit ($50K-$500k ARR)

Have Technical Founders who can build but need GTM help

Are getting Signups but struggling to convert to Paid Customers

Want to scale without building a massive Marketing Team

Are YC-backed or venture-funded (understand growth urgency)

Not a Fit

Haven't launched yet (pre-product)

Are pre-revenue with no customer feedback

Want us to "figure out" what to build

Need demand creation, not demand capture

You want quick hacks, not systems that compound

Your Product Leads the Future.
We Turn It Into Demand.

The Team

Meet Our Founders

Paras Madan

Paras Madan

Co-Founder

An action-oriented builder at heart. He's led GTM for two YC-backed AI companies (Athina and Unify AI) and scaled an AI community to 250K+ with 50M+ total views.

Sam Josh

Sam Josh

Co-Founder

A Stanford graduate who's worked closely with Paras for 4+ years. He leads GTM strategy, chooses the right channels, and runs campaigns end-to-end.

FAQ

Frequently asked questions