You Build the AI
We Turn it into Revenue.
Build predictable user growth through positioning, distribution, and outbound without guesswork or a full marketing team.
Trusted by world class AI teams
Trusted by world class AI teams
Varnan
Clear AI Product Positioning
Position your AI product so prospects self-qualify and inbound increases 3x.
$10K Pipeline. Zero SDRs
ROI-positive content that consistently generates enterprise leads at 33% lower cost.
User Acquisition for Real Feedback
Bring in early users who improve signal quality and reduce iteration cycles by 30–50%.
High-Impact Product Launches
Launch across the platforms that matter to drive 3–5x reach and accelerate signup spikes.
Three Phases.
Measurable Results.
How we take AI companies from positioning to launch with measurable results.
POSITIONING
Your ICP can clearly explain what you do and why it matters in 10 seconds.
Deep market and competitor signal mapping
Founder-led positioning and narrative workshop
Clear messaging hierarchy and value propositions
High-signal customer interviews to validate demand
GROWTH ENGINE
3x increase in qualified inbound leads within 90 days.
Technical content built to rank and compound on Google
Product-led assets (templates, tools, interactive demos)
Founder thought leadership designed for LinkedIn distribution
Structured launch sequences for major product releases
LAUNCH & SCALE
A repeatable launch playbook generating $10K+ pipeline per drop.
Coordinated multi-channel launch execution
Design partner and early champion recruitment
PR and media narratives aligned with positioning
Community and advocacy loops to sustain momentum
Success looks like this
Here's what happens when you work with us
3x Qualified Leads in
90 Days
Average increase across companies we work with.
Cash Flow+ Pipeline in
3 Months
Typical outcome from positioning + content.
40% Lower CAC
vs Paid Ads
Content-driven growth scales efficiently.
90-Day Guarantee or
We Work Free
If you don't see measurable results.
Is This For You?
We work best with founders who have a product, traction, and are ready to accelerate growth.
Perfect Fit
Have proven Product-Market Fit ($50K-$500k ARR)
Have Technical Founders who can build but need GTM help
Are getting Signups but struggling to convert to Paid Customers
Want to scale without building a massive Marketing Team
Are YC-backed or venture-funded (understand growth urgency)
Not a Fit
Haven't launched yet (pre-product)
Are pre-revenue with no customer feedback
Want us to "figure out" what to build
Need demand creation, not demand capture
You want quick hacks, not systems that compound
The Team
Meet Our Founders
Paras Madan
Co-Founder
An action-oriented builder at heart. He's led GTM for two YC-backed AI companies (Athina and Unify AI) and scaled an AI community to 250K+ with 50M+ total views.
Case Studies
Real examples of how we drove User Acquisition and Growth for AI Startups and Developer Tools
Author: Sam Josh
4 min read
Server Survival is an open-source tower defense game that teaches cloud architecture. With little visibility in a crowded developer education market, Varnan helped it break through - driving 1,000+ GitHub stars, contributor growth, and direct attribution from new community members.
Author: Sam Josh
7 min read
Athina AI, a YC-backed LLM observability platform, struggled with discovery despite a strong product. Varnan used value-first Reddit strategy to drive 15–20× user growth, 10K+ upvotes, enterprise customers, low CAC, and AI search visibility.
Author: Paras Madan
5 min read
Three technically strong open-source projects had zero visibility. Varnan used strategic video distribution to reach technical audiences driving 6,000+ GitHub stars in weeks, major tech press coverage, and measurable community activation.