The Distribution Layer

Behind the traction, real growth playbooks from real companies

3 cold outreach plays that still work in 2025

September 16, 2025

TL;DR: Inside subject line tweaks that triple replies, the tools we use to source leads, and a teardown prompt to learn from startups who scaled on outbound.

Why Gamma, Mistral & VEED Keep Winning Attention?

September 4, 2025

TL;DR: Founders have three paths. Gamma built loops where users did the marketing, Mistral led with proof, and VEED stacked micro-launches. Different playbooks, same outcome: distribution by design.

5 Easy Shortcuts to Build an AI Agent!

August 26, 2025

3 high-impact tactics, tools, and plays to launch smarter this week. Inside: How to actually launch an AI agent this week without wasting months, which path makes sense for you, and the exact play to test today.

Pick a Side, Don’t Be a Ghost

August 21, 2025

Last poll flopped. Prove you're not a bot

Hot Takes or Thick Plays? You Decide.

August 19, 2025

Only legends pick. Don’t hold back.

What InVideo, Sarvam, & Zoho Built While Others Chased Ads

August 14, 2025

TLDR; We break down how InVideo AI scaled from near-collapse to $70M ARR, how Sarvam AI became India’s sovereign AI flagbearer, and how Zoho built a global SaaS empire without ad spend extracting the exact GTM tricks you can copy today.

The AI Citation Game Is Rigged (in Your Favor)

August 12, 2025

TL;DR: Quora, Reddit, Grok chats, and an AI-friendly SEO tune-up can put your startup in AI answers. Even if you’re invisible in Google.

The AI Creator Stack That’s Quietly Replacing Entire Studios.

August 7, 2025

TL;DR: Midjourney turned Discord into a stage, Suno made memes into music, and ElevenLabs paid users to grow for them.The playbook? Build products that perform themselves.

How Founders Are Quietly Using Reddit to Win?

August 5, 2025

Not just for launches. Use Reddit to test ideas, build trust, find users and turn every post into content, proof, and traction.

What Bolt.new, Firecrawl, and Supabase Knew That You Don’t

July 31, 2025

TL;DR: Bolt.new hit 1M+ sessions from a single URL.Firecrawl scaled to $21K MRR without ads.Supabase turned memes into 100K+ stars.They didn’t market harder, They built smarter. You can too.

Why Haven’t You Hit $1K MRR Yet?

July 29, 2025

3 zero-budget growth plays, founders are using right now, plus a prompt that turns screenshots into production ready n8n workflows.

The Secret Growth Plays from Perplexity, Canva, & Duolingo

July 24, 2025

TL;DR: This isn’t your usual case study drop. Perplexity’s edge? User-generated research. Canva’s moat? Templates at scale. Duolingo? Viral UX and unapologetic branding. Here’s the framework behind their breakout growth.

Want AI Traffic? Here's the Exact Stack We'd Use Today

July 22, 2025

3 high-impact tactics, tools, and plays to launch smarter this week. The stack we’re using, the play we’d run today, and the prompt that pulls secrets from startups.

How Cluely, Cursor, and Lovable.dev Engineered Developer-Led Growth

July 17, 2025

TL;DR:Today we are talking about three dev-first startups that didn’t just grow, they built distribution machines. Cluely mastered the distribution game. Cursor cracked short-form virality. Lovable.dev turned product trust into momentum. Here's exactly how they did it with numbers.