Varnan

Most startups don’t lose because of bad products, they lose because someone else told the story better, faster. While you’re shipping features and fixing bugs, your competitors are quietly framing their position right, launching updates, and capturing the market. That’s why we at Varnan built a No-Code AI agent that tracks their every move and turns that into a clear, actionable GTM strategy in real time.

Here’s how we built a scalable, no-code GTM Agent that will make you a solid GTM Strategy, All actionable and no fluff.

The Problem: GTM Teams are guessing

Most early stage startups keep a track of their competitors manually but with humans having 1000 things in mind, we almost forget it. You’ll hear founders say things like:

“Oh yeah, we check LinkedIn and X sometimes… when we remember.”

But in reality, most competitor tracking workflows look like this:

Bookmarking a few sites
Manually Googling updates
Occasionally peeking at social media
Never documenting findings

No central system. No alerts. No triggers. No action.

So we thought: What if an AI agent could do this for you every day?

The Agent Workflow

We created a fully autonomous research loop using n8n + GPT + Perplexity + Reddit + X (formerly Twitter) + custom code nodes.

Here’s how we did it:

1. Webhook Trigger

As a first step, we used a webhook that receives a POST request with the competitor’s website URL and company name.

2. Perplexity Node

Now, we pass the site URL to Perplexity AI to get deep research on:

Business model
Funding
Competitors
Key products
Market positioning
Reddit/X search phrases

3. Platform-Based Batching

Now as the third step, we run custom code to:

Extract platform-specific search queries
Batch requests for Reddit & X

4. Twitter+ Reddit Scraping

Using OAuth credentials, the bot auto-fetches the latest conversations:

Reddit threads using niche-specific keywords
Twitter posts with filters like -is:retweet lang:en to avoid noise

5. GPT-4o: Competitive GTM Strategy

Now, we pass all data Perplexity response + social signals to GPT-4o, which generates:

GTM Strategy
Competitive Differentiation
Messaging Playbook
Top performing subreddits/accounts
Sample content calendar
High-leverage actions

6. Final Report Compilation (Code Node)

A custom JavaScript compiles a beautifully structured GTM Report, ready to email.

7. Sending an Email

Now as the last step, A final report is sent via SMTP to stakeholders, neatly formatted with all sections no messy JSON or Links.

Output Sections

Content Strategy
Competitive Positioning
Community Engagement
Recommended Actions
Content Calendar
Opportunity Areas
Top Subreddits
LinkedIn & X Accounts to Watch

All derived from real-time data. All automated.

Why we believe this is super impactful?

For early-stage AI startups, the difference between winning and fading out is often narrative clarity and speed to adapt.

This agent gives you:

A complete view of your market landscape
Real Time Competitor Research
Platform insights (Reddit + X)
Suggestions from GPT based on your niche
Actionable output that founders and GTM teams can execute immediately

We at Varnan help high growth startups with their GTM and building these tools end to end so that they don’t have to scratch their head thinking about distribution and other pipelines.

If you are a Founder of a high growth AI startup, we would love to have a word with you. Book a call or reach to us on paras@varnan.tech

No-Code AI Agent for building a actionable GTM Strategy for your Startup